Distributed Cloud

Objective: Distributed Cloud Services is an F5 product that provides seamless connectivity, security, and app deployment across distributed cloud environments. As the lead designer, I led the visuals ensuring their adherence to the design framework and guided cohesion throughout the entire customer journey. I spearheaded optimization of ads to drive maximum engagement and conversion.

My Role: Lead Designer

MyMy Chu: Design; Kenzie Mahoskey:Design

Illustrations

The illustration style evolved from isometric to 2D, embracing a more modern design aesthetic.

Previous illustration style

Collaborative Exploration process

New Illustration Style

Product Pages

The Distributed Cloud product pages served as key informational hubs for customers. Developing these pages involved designing header images, creating technical vignettes, diagrams, and carefully selecting icons which all enhance clarity and visual appeal.

Landing Pages

The landing pages served as the entry points for customers clicking from ads or other external sources. Ensuring consistency across these pages was crucial for creating a seamless and cohesive customer experience throughout their entire journey.

LinkedIn Lead and Display Ads

The LinkedIn lead and display ads were important gateways leading to the gated landing pages and the product pages.

Collateral Documents

These supporting technical documents can be accessed through the product and landing pages.

Digital Toolkit

I developed and built a toolkit containing creative and content guidelines, example assets, and resources to ensure consistency across all Distributed Cloud materials and channels. This toolkit was used by both internal teams and external partners to maintain creative framework cohesion.