Lightweight Logo
Project Brief: To design a version of the Evo logo that is lightweight and can easily be applied to tags and products. Process: Developed various concepts. Programs and Skills Used: Illustrator, branding, typography
Lightweight Logo
Objective: To design a version of the evo logo that was visually lighter and could easily be applied to tags and products. The original brief requested a women’s specific logo but I worked with the business to alter the request to produce a logo that more accurately addressed the customers needs.
My Role: Art Direction and Design