Seasonal Style Guide
Objective: Develop a visual direction for the Fall/Winter marketing campaign. Created guidelines for community and product areas and directed the rollout of deliverables across multiple channels.
My Role: Art Direction and Design
Bekah Malover: Design; Chad Hara: Design
Exploration Process
The Guidelines
Digital Assets
Power and Transworld Print Placement
Early Exploration
Final Print Designs
In-Store Application
