Rove Brand Direction
I partnered with Rove Travel (think luxury Airbnb) to evolve their brand identity and bring more clarity, consistency, and personality to their visual direction. The refresh included refining typography, color palette, and an identity refresh to better reflect Rove’s premium positioning in the market. I introduced a flexible system of layouts, iconography, and imagery that works across digital, print, and product touchpoints. My approach balanced sophistication with usability, ensuring the brand felt elevated yet approachable, and scalable for future campaigns and assets.
My Role: Art Direction, Design, Strategy
Exploration
Identity
Typography and Color
CANELA TEXT
GEIST
Brand Guidelines
I developed a 50-page set of comprehensive brand guidelines for Rove in Figma, establishing clear standards for typography, color, imagery, and layout. Building the system in Figma ensured flexibility and easy updates for the team, making it a living resource rather than a static document. The guidelines created consistency across digital, print, and product experiences while giving internal teams and partners the tools to scale the brand with clarity and consistency.
Bringing It All Together
It was time to bring the refreshed brand into assets. Rove planned to gift its hosts a coffee table book and wanted to include a branded book jacket, a pamphlet, and a notecard from the founder. I designed a cohesive set of print materials that complemented the book while working together as a unified, physical brand experience for the home owners.
