The North Face® Red Box
I led the creative execution for The North Face’s Red Box campaign, transforming raw photography and brand assets into a cohesive suite of digital and in-store materials. I delivered design across eComm, social, email, and retail to ensure consistency and impact at each customer touchpoint.
Role
Lead Designer
Team
Anat Yaniv (Global Art Director), Rachel Jorgensen (Global Copywriter)
Process
Starting with brand guidelines and campaign photography, I developed a scalable visual system that could flex across channels. I collaborated cross-functionally with eComm, retail, and marketing partners to align creative with key messaging, then led execution through final delivery, ensuring speed, story telling, and campaign cohesion throughout.
Digital Application
Social
Retail
The Result
Drove consistent brand storytelling across digital and in-store touchpoints, increasing campaign cohesion and visibility.
Enabled faster go-to-market by developing a scalable design system used across global regions.
Delivered all assets on time for a high-profile launch, supporting strong seasonal performance and retail engagement.
