The North Face x Cecilie Bahnsen
I led the design and system thinking for a global campaign supporting The North Face’s ongoing collaboration with Cecilie Bahnsen, focused on elevating the women’s product line through a balance of technical performance and feminine design.
The campaign centered on the idea of embracing the “in-between,” where seasons shift and function meets form, translated through sculptural silhouettes, lightweight materials, and convertible construction.
Role
Lead Designer
Team
Jack Saunders (Global Creative Director), Emily Connelly (Global Copywriter)
Process
My role focused on translating this high-level vision into a cohesive, scalable design system that could extend across video, digital, social, retail, and global marketing channels. It was key to ensure a consistent brand expression throughout.
Site Application
Social
The Result
Drove a cohesive global campaign presence across digital, social, and retail, strengthening the visual identity of the collaboration.
Built a scalable design system adaptable across formats, channels, and regions.
Delivered a launch across all touchpoints, supporting product storytelling and elevating the women’s collection.