Seasonal Style Guide
I developed the visual direction for Evo’s Fall/Winter marketing campaign, establishing cohesive guidelines for both community and product initiatives. I guided the rollout of creative assets across all marketing channels to ensure brand consistency and impact.
Role: Art Direction, Design, Strategy, Illustration
Team: Chad Hara (Designer), Bekah Malover (Designer)
Exploration Process
The Style Guide
Power and Transworld Print Placements
Brainstorming
Final Print Pieces
In-Store Application
