Seasonal Style Guide
I developed the visual direction for Evo’s Fall/Winter marketing campaign, establishing cohesive guidelines for both community and product initiatives. I guided the rollout of creative assets across all marketing channels to ensure brand consistency and impact.
Role
Art Direction, Design, Strategy, Illustration
Team
Chad Hara (Designer), Bekah Malover (Designer)
Exploration Process
The Style Guide
Print Placements
Brainstorming
Final Print Pieces
In-Store Application
