SXSW Event

I led the creation of visual guidelines and key marketing assets supporting Synapse and Cambridge Consultants’ SXSW panel nomination. I developed a visual framework and executed a multi-channel rollout to drive engagement and secure votes. The challenge was marketing both brands simultaneously—each set of assets needed to be distinct yet complementary. The tight-turn project required unifying multiple stakeholder visions into a compelling campaign that could stand out in a competitive tech innovation space.

Role: Art Direction, Design, Strategy, Illustration, Motion