Bringing Shape into the F5 Fold
Objective: After F5 acquired Shape Security to enhance its security portfolio with advanced AI and fraud detection technologies, I led the design integration to merge Shape into F5’s brand. My focus was on preserving Shape’s brand trust, showcasing key product capabilities, and creating a cohesive, unified visual system.
Role: Art Direction and Design
Shape, now a part of F5
The first step in integration was adding “Part of F5” to the Shape logo. This approach maintained brand recognition for existing customers while clearly communicating that Shape had become part of F5, ensuring a smooth transition without alienating the target audience.
Design Elements
Illustration
Photography
Human & Optimistic: Imagery that conveys the gravity and significance of the message while evoking empathy and authenticity. Photos should capture real moments, illustrating customer challenges, pain points, and the impact of our solutions in a way that tells a compelling visual story.
Serious & Pragmatic: Imagery that conveys the weight and significance of the message, emphasizing its real-world impact with clarity and purpose.
Iconography
Diagrams
Preview of the Creative Guidelines
